DiscoverE Works Showcase
VISUAL DESIGN
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CONTRACT POSITION
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2025
TIMELINE
January 2025 - December 2025
TOOLS
Photoshop, Illustrator, Indesign, After Effects, Campaign Monitor, Google Workspace, CapCut, Blender
ROLE
Visual design, Social Media Manager, Photography, Videography, Ideating, Moodboard, Research
Introduction
As the 2025 Marketing & Creative Specialist at The Fred Otto DiscoverE Program, I created engaging visual content to support DiscoverE's engineering initiative. My work included designing student worksheets, promotional materials, and swag items, as well as producing and editing videos and photos (at least 4000 photos!). I managed DiscoverE’s online presence by crafting graphics for social media and maintaining brand consistency. Proficient in Adobe Creative Suite and Google Workspace, I brought creativity, attention to detail, and strong communication skills to every project.
Quick Favourites
These are my top 5 favourite projects I worked on at my time at DiscoverE, please explore further!
Background
The Fred Otto DiscoverE Program
The Fred Otto DiscoverE Program is a student-led initiative of the Faculty of Engineering at the University of Alberta, dedicated to inspiring youth through hands-on STEM education. Since 1993, this not-for-profit program has worked to break down barriers for underrepresented groups by offering inclusive learning opportunities. DiscoverE reaches communities across Canada through traveling workshops, gender-diverse programs, financial bursaries, and free classroom kits. With a strong focus on accessibility and engagement, the program empowers the next generation of innovators while fostering a love for science and engineering.
fem+ Mentorship Program
The fem+ Mentorship Program is a 7-month initiative by the Faculty of Engineering at the University of Alberta designed for women, non-binary, and 2SLGBTQ+ high school students exploring the possibilities of engineering. Through one-on-one mentorship, interactive events, and informational sessions, fem+ provides guidance on university applications, engineering pathways, and student life. With a focus on breaking down barriers and fostering inclusivity, the program connects participants with engineering students and professionals to help them make informed decisions about their future.
Icons
Created for Instagram highlight covers, and profile pictures (social media and google account).
Posters
Camp & Office Assets
CAMP ASSETS
CAMP ASSETS
OFFICE ASSETS
Social Media Graphics
Created for Instagram & Facebook, optimized post visibility and performance using meta business suite. All pictures taken and edited by myself.
HOLIDAY / CALENDAR DAYS
HOLIDAY / CALENDAR DAYS
ADS / OUTREACH / COMMUNITY
HOLIDAY / CALENDAR DAYS
CAROUSEL COVERS
HOLIDAY / CALENDAR DAYS
STORY FORMAT
Pins, Stickers, and Merch
STICKERS, SOCKS, STAFF PINS
CAMP ASSETS
CAMP DISCIPLINE PINS
Booklets
2025 IMPACT REPORT
CAMP ASSETS
CLASSROOM KIT - GEOTHERMAL GENERATOR
Reporting
Reports created using a style guide also created by myself to ensure branding consistency, sent to sponsors!
Banners
Created for the University of Alberta's pride week, the faculty of engineering requested we make one for them!
My Design Process at DiscoverE
1. Moodboard & Research
After I've received a task, my first step is to look for inspiration and research similar projects, to see what I like, and what I don't like. My go to is Pinterest, but I also use previous DiscoverE work to inspire my projects.
Ideating
After I have got a general idea of what I want to do for the project. I will draw a couple rough sketches and pick my favourite, if I cannot decide I seek the opinion of my supervisor to help me. In the images below, I chose the one on the left, and with some amazing feedback I created the front page of the handbill mentioned further up.
Execution & Iterations
Now that I have an idea, and a rough plan, I begin creating my project with the appropriate platform.
Feedback is a huge step in my design process, so once I have completed a draft, I seek the opinions of my supervisor, other management, and occasionally my coworkers. I repeat the execution and draft step over and over until I have created a design I am happy with.
Another small project I have done was to complete an asset sheet for ease of use when creating designs. I collected all the previous assets I could find and organized them into an illustrator file, perfect for copy pasting high quality assets into other Adobe programs.
Completion
After adding final touches, it is time to submit the project. I add the final project, and source file(s) to the drive if applicable. Leave a comment in the tracking doc/sheet updating my supervisor of my work, and then I move onto the next project!
Reflection
Working for DiscoverE has been an amazing experience and has taught me what it means to work for a caring and healthy workplace. I loved working with our team, everyone was so welcoming and I met some amazing friends.